This surveys devilray has enabledPubMatic evan longoria signed baseball recounts Premier customers - global publishers with more than $5 million inannual online revenue - to lift revenue by up to an additional 70%. Ad Price Prediction lifts publisher revenue by optimizing how each impression issold through secondary ad channels such as ad networks and exchanges. Publishersnow have deeper insight into how much their non-guaranteed ad inventory isvalued by the different targeting technology and tactics used by secondarychannels. For example, PubMatic can compare the price difference betweenbehavioral targeting and contextual targeting on a single ad impression, andthen serve the higher paying ad. A new white paper detailing the technology isnow available for download at "PubMatic`s real-time optimization means that more ad networks are competing forevery impression," said Joe Luna, Director of Digital Advertising Operations atMansueto Ventures (publisher of Inc , Fast Company). "In this climate, with alimited ad operations staff, getting the most money for every ad impression vs.daily optimization makes a big difference." Ad Price Prediction is a culmination of various learnings and innovations atPubMatic in the past three years. The company processes more than 100,000 datatransactions per second through ads served for 6,000 publishing customers, andapplies the data points through a machine learning process to significantlyimprove its algorithms.
Furthermore, PubMatic`s APIs, released in January 2009,have enabled ad networks and exchanges to enter precise real-time bids onnon-guaranteed inventory from publisher customers devilrays . "Similar to how Google has developed a technology algorithm to predict clicks,PubMatic`s algorithm predicts ad pricing in real-time on behalf of thepublisher," said Rajeev Goel, co-founder and CEO of PubMatic tamba bay rays . "Our technologycan optimize every single ad impression automatically, which is a significantimprovement over manual optimization that relies simply on best practices." About PubMatic: PubMatic is a global Ad Revenue Optimization company that provides onlinepublishers with a full service solution to manage and monetize non-guaranteed adinventory tampa bay rays . PubMatic`s real-time ad price prediction technology ensures thatonline publishers get the most money from their advertising space by deciding inreal-time which ad network or exchange can best monetize each impression tropicana field concerts . There are currently over 6,000 large and medium publishers working withPubMatic. PubMatic is venture backed by Draper Fisher Jurvetson, Nexus IndiaCapital, and Helion Ventures.
For PubMaticAnthony Loredo, +Copyright Business Wire 2009 devilrays baseball . CARMIEL, Israel--(Business Wire)--Protalix BioTherapeutics, Inc evan longoria signed baseball . (NYSE-AMEX:PLX), announced today the initiationof a home care treatment program for patients enrolled in the Company`s phaseIII extension trial of plant-cell expressed recombinant glucocerebrosidase(prGCD), the Company`s lead product candidate tamba bay rays . The phase III extension trial isa follow-on study to the Company`s on-going pivotal phase III clinical trial,which is evaluating the safety and efficacy of prGCD in treatment-naive patientsof Gaucher disease, a lysosomal storage disorder in humans . The home care treatment program allows patients in the phase III extension trialto receive intravenous treatments of prGCD in the comfort of their own home, ata physician`s discretion and under the supervision of a registered nurse.
Comments are closed.