The audience analysis defines the general categories of people who are likely to visit it what their motivations

The audience analysis defines the general categories of people who are likely to visit it, what their motivations are for visiting, and what their expectations will be at the site. Now you are in the same room with the client for the first time, face-to-face. What information do you want to leave that room with?"Basically, I want to know how the prospective IA would go about interviewing the client about the website I am looking for four specific points in their answer. It goes something like this: "You are meeting a new client for whom you will be doing a website.

They have sent you some of the preliminary information, e-mailed over an eps version of their logo, and told you a little about the company. Some, like myself, have formal training in technical communication, but many come from areas such as video, anthropology, psychology, and even theatre. With so many diverse backgrounds, what can I ask to find the person who will make a good information architect? I ask about their education, their experience with the Web, what resources they use to keep current on the latest Internet trends - and if the answer is this column, I recommend that they get hired on the spot! But there is one question that I ask all of them. ONE OF my responsibilities at the company I work for is to interview prospective information architects wishing to work with us IAs can come from a variety of backgrounds. I don't think that Britons are more cautious than the rest of the world; in fact, distribution here is far more inefficient than elsewhere, and Brits have been far more ripped off," he says. "I think they have had enough, and will see that this is very timely."Interview byRachelle Thackray.

"The concept is easy to understand: the Internet connects the chain by bringing together people that shop The more that shop, the more the prices drop. I've worked with some maniacal people, and that has taught me not to be too emotional about the way you do business You have to build a team spirit. I've seen good people destroyed by destructive personalities, and I don't want that to happen."LetsBuyIt is already well-established in Scandinavia, where Internet penetration is high, and there are plans to launch in the US next year. Palmer feels confident that British users will embrace the idea with the same enthusiasm. "It's all about finding the right people to execute the plan.