They have sent you some of the preliminary information, e-mailed over an eps version of their logo, and told you a little about the company. Some, like myself, have formal training in technical communication, but many come from areas such as video, anthropology, psychology, and even theatre. With so many diverse backgrounds, what can I ask to find the person who will make a good information architect? I ask about their education, their experience with the Web, what resources they use to keep current on the latest Internet trends – and if the answer is this column, I recommend that they get hired on the spot!
But there is one question that I ask all of them. ONE OF my responsibilities at the company I work for is to interview prospective information architects wishing to work with us IAs can come from a variety of backgrounds. I don’t think that Britons are more cautious than the rest of the world; in fact, distribution here is far more inefficient than elsewhere, and Brits have been far more ripped off,” he says. “I think they have had enough, and will see that this is very timely.”Interview byRachelle Thackray.

“The concept is easy to understand: the Internet connects the chain by bringing together people that shop The more that shop, the more the prices drop. I’ve worked with some maniacal people, and that has taught me not to be too emotional about the way you do business You have to build a team spirit. I’ve seen good people destroyed by destructive personalities, and I don’t want that to happen.”LetsBuyIt is already well-established in Scandinavia, where Internet penetration is high, and there are plans to launch in the US next year. Palmer feels confident that British users will embrace the idea with the same enthusiasm. “It’s all about finding the right people to execute the plan.

Although the novelist John Irving has seen a fair number of his books turned into scripts and slightly fewer made into films, he skims over his earlier adventures – an unproduced script from his debut novel Setting Free the Bears, the well-known, if compromised, movie versions of The World According to Garp and The Hotel New Hampshire – to concentrate almost exclusively on his most recent experience. Last week Frank Dobson reluctantly said that if the unthinkable happened, he would have to support Ken. So, just imagine: Ken’s victory celebrations, the socialist calypso ringing from the South Bank, and Dobbo shimmying along like the bastard offspring of Bill Maynard and Boris Yeltsin.Could life in London get any better?. Vast billboards proclaiming “Not a GM crop from Ruislip to Hainault”; Billy Bragg will take up residence in an outdoor installation, belting out Woody Guthrie songs backed by visiting Caribbeans.My own hope is that Ken Livingstone gets the Labour nomination. Successful asylum-seekers wearing Union Jack turbans would sell chicken tikka masala – with half rice, half chips. All official literature would contain both English and rhyming slang translations (a bit like Wales or Belgium).As for Ken, whichever banner he marches under, the cultural agenda would surely be a welcome return to the halcyon days of the mid-Eighties. No – even the stranger-than-fiction pot-pourri of hubris, sentimentalism and bumbling inanity offered by Jeffrey Archer would be preferable.Under Archcreep, London would be twinned with New York – “because, just like them, we are the capital of the world!” Airships in the shape of black cabs would hover over the Thames.

There are few more yawn-inducing capital stereotypes than the football bore; the drawbacks of reciprocal municipal arrangements with AC Milan and an annual “wear your kit to work” day hardly need mentioning. “I shall twin London with Eccles, on account of their exceedingly good cakes!”Well, he is from up there, somewhere, anyway.Tea dances at the Wigmore Hall and weekly tug-of-war contests would inevitably follow.Tony Banks’s possible re-entry threatens a cultural boredom that would be utterly stifling. In keeping with her image of sour-faced self-righteousness, Glenda Jackson (which no number of appearances on Have I Got News for You will rectify) would no doubt twin London with Grozny. Frank Dobson, meanwhile, would be well advised to go for something altogether more cuddly, turning to his advantage the fact that he looks like one of those faux town-criers they now have at Heathrow and the smaller home counties market towns “Oyez, oyez!” he should cry.

Perhaps he’ll give them a grant-in-aid for funky gear?In truth, all the aspirant candidates must be sweating cobs over their cultural platforms. And, maybe in preparation for Ken’s decisive entry into the race, Jeffrey Archer has staged a pre-emptive claim to cultural frippery to go with the mayoralty, creating a heartwarming picture of a London in which black women dress far better than they used to, you know. The right-on-sister days of politically relevant street carnivals and squabbles about rates- funded pop concerts are long gone. Or are they?

One thing that the cat-fight over the post of London’s mayor has done is to return a lot of tomfoolery to the political stage. No one has yet promised availability of a recording studio on production of an under- 16 travelcard, or guaranteed space on the city’s buses for struggling stand-up comedians (and what’s wrong with that?), but things may be about to change. The outlines of a battle over London’s culture – surely to be pronounced “kow-chaa” – are faintly discernible.
The simple presence of Ken Livingstone is one factor; he is as firmly wedded to the politics of twin towns and same-sex urban lidos as to his Keynesian principles. When it concludes late next year, however, there may be one; the Treasury could turn out to be a heavy loser indeed..

LET’S FACE it, it’s been a long time since British local government was associated with matters of culture. Ever since Mrs Thatcher’s cruel abolition of England’s metropolitan authorities, we have certainly been deprived of anything approaching political colour. It would take much to put right.Professor Kennedy stressed at the start of the inquiry that it would be non-adversarial, and that there would be no winners or losers. It is now an adult ward (paediatric cardiac surgery has been moved to the Bristol Children’s Hospital under a new surgeon, where its success rate is among the best in the country).

New media companies have been doing so well – everyone thinks they’re on to a winner. But you only have to look at the Nasdaq index – Amazon shares have fluctuated from from $60 to $200 each. He says: “I am not sure that many people will really understand what share options are about. One of my colleagues on pounds 50,000 was offered a pounds 40,000 salary with pounds 30,000 of share options. Share options are familiar to many employees in the form of Save As You Earn (SAYE), a savings scheme whereby employees put aside their own money each month to buy reduced-price shares at a fixed future date if they so decide.The employee is then left with an option to buy, or can take the money plus interest if the share price is no longer an attractive bet.However, the share options being offered to IT executives often lock in employees because they are offered as part of a remuneration package, rather than an optional extra.The danger, claims another senior industry figure – who also does not want to be named – is that employees are being duped into leaving a high- salary job for a mediocre one. Signs that the stock market’s love-affair with such firms may be waning has focused attention on the pitfalls of using share options or profit- sharing packages to lure staff. Instead of paying up-front for the skills needed to fuel the new media explosion, start-ups, inspired by the flotation of, among others, FreeServe and Computacenter, have been using shares, or the promise of a profit share, to woo Web programmers and developers away from high salaries.
Marese Conaty, a director of new media at the IT recruitment specialist Price Jamieson, claims that demand for the programming skills needed, eg in HTML and Javascript, is outstripping supply.One industry source said that fledgeling firms needed to come up with ways of rewarding employees who risk high salaries to join the industry.

HIGHLY SKILLED IT professionals are being warned against underselling themselves in their enthusiasm to be part of the new media explosion. But its equipment can be purchased there.”It’s already Europe’s fastest-growing chat community. The British site is now up and running, with many mad events going on in the next few weeks. You need only log on to the Dobedo website to get the hottest ticket in town www.dobedo. co.uk. He points out that there are advertising banners in real cities, which justifies the inclusion of neon lights and billboards in the Dobedo island. He describes these parts of the site as “shop-u-entertainment”.

“It’s the borderline between shopping and entertainment; you walk down the avenue of Trumpford and there is bound to be a Dixons, for instance, although we will not call it that. Dobedo is funded by The Wallenberg group (Ericsson/SAAB), via their venture capital arm Novare Kapital, making it their first Internet entertainment venture.Revenue comes from traditional banner advertising. And there are some innovative ideas, such as co-branding events A company can have a chat room within Dobedo. There is also sponsorship; at a party in the Swedish Dobedo, 300 bags of crisps were handed out by the biggest crisp manufacturer in Sweden; users can pick them up within the chat room.”We will never do commercial activity that interferes with the community experience,” Osterdahl says. We believe that just as Disney is for this century, Dobedo will be for the next.

We aim to be a bit like MTV for the next generation; to be the European youth and lifestyle brand on the Internet.”There are already plans for a Dobedo animated film. And, of course, the strong graphics and appealing characteristics offer enormous brand potential for merchandising and spin-off marketing. We want to be the first big youth entertainment brand for the Internet This is new, and it’s virgin territory. Some users are upgraded to sheriffs, and they have the power to “zap” anyone who’s behaving badly, which means that their character turns into a cloud and they are chucked off the site.”In these chat rooms people come in for first time and go, `fuckyoufuckyou’,” Osterdahl says “We avoid this by using our regulars as sheriffs. There isn’t a Big Brother feeling – young people don’t like that because they believe the Internet is all about freedom of speech It is. But, at the same time, Dobedo is another world and it has a constitution that you must follow if you want to play the game.”Hopefully it will be a starting-point for young people surfing the Net. And it’s a new type of social life where you can interact with people you wouldn’t normally be able to meet, because they live far away from you.”Everyone using the site is considered a “loyal user”, but there are a couple of thousand “regulars” who use it every day – the average chat time is 25 minutes.

The 31-year-old Tarango took a 3-1 lead early in the first set but in the ninth game at 40-30 he double-faulted and then sent two forehands into the net to lose the game, angering him so much that he smashed his racket.
“I didn’t like the racket any more, it wasn’t much my friend,” Tarango told reporters.
He then won the first set on a tiebreaker and had little trouble in the second one, which he closed with a crowd-pleasing ace.
Tarango, a doubles specialist, is a defending doubles champion.
Jan Kroslak of Slovakia struggled through to beat Jan Siemerink of the Netherlands 5-7, 7-6 (7-3), 7-6 (7-3).
American Justin Gimelstob stopped the Russian veteran Andrei Cherkasov, a wild-card for the tournament, 6-3, 6-3.
The Kremlin Cup tournament, in its 10th year, will see only one player from the top 20: defending champion Kafelnikov, No 2 in the world. I’m always trying to learn, and she’s an easy person to learn from in that department.”. ATP World Rankings (previous week in brackets):

ATP World Rankings (previous week in brackets):

Tim Henman and Greg Rusedski have both slipped out of the world’s top 10 to leave Britain without a player in tennis’ elite for the first time in more than a year.
Henman crashed out of the top 10 in the latest rankings released today, following his second-round exit in last week’s Stockholm Open.
The British number one falls two places to 12 while injured Rusedski drops a further two places to number 14 after tumbling from sixth to 12th last week.
Both players have come to the end of their seasons having failed to qualify for next week’s ATP Tour World Championship in Hanover.
Britain have had at least one representative in the top 10 since October 12 1998 and both players will begin next season outside of the elite group.
Sweden’s Thomas Enqvist rises to four on the list after his win in Stockholm.
1 (1) A Agassi (US) 4649pts2 (2) Y Kafelnikov (Rus) 3338 3 (5) G Kuerten (Bra) 25634 (7) T Enqvist (Swe) 2537 5 (3) P Sampras (US) 23846 (6) N Kiefer (Ger) 2322 7 (4) T Martin (US) 2319 8 (8) N Lapentti (Ecu) 22849 (9) M Rios (Chile) 224510 (11) R Krajicek (Neth) 209511 (14) T Haas (Ger) 192112 (10) T Henman (GB) 192013 (15) C Pioline (Fr) 181414 (12) G Rusedski (GB) 180215 (19) M Norman (Swe) 1748 16 (17) P Rafter (Aus) 173117 (18) K Kucera (Slovak) 1633 18 (20) A Costa (Sp) 157219 (23) M Philippoussis (Aus) 157020 (21) V Spadea (US) 1542. “I’m always fascinated to pick the brain of a champion,” Agassi said. “She certainly has the ability to ask a lot of herself, and I’ve enjoyed getting to know her focus and her intensities. Agassi made the decisive break for 4-3 after Safin double-faulted, and he saved a break point to hold, winning the most exciting point of the match.
Steffi Graf, who endured an ear-bashing from Brad Gilbert, Agassi’s coach, while watching her friend play, seems to have had a positive affect on Agassi’s spirit of well-being. Agassi made light of a blistered right foot, Safin occasionally blistered his racket – and received a warning for throwing it – as the pair duelled for supremacy.

As yet, Safin has not matured as a player to the point where he is making the connections consistently enough to win the major championships, but that time may be not far away.
Agassi exchanged service breaks in the opening set, but when it came to the tie-break his concentration was such that he only had to hit the ball four times – three serves, one return – in advancing from 2-0 to 7-1.
Safin salvaged the third set, which enabled the crowd to enjoy the bonus of a keenly contested finale. But the 29-year-old Agassi was in good shape, physically and mentally, to deny the youthful challengers.
When Safin connects cleanly with ball there is not a lot an opponent can do except move, parry and hope. He promised the 15,000 spectators that he would try to thank them in French when he returns next year, and he told his talented opponent: “It’s all going to get better.”
Agassi, who felt the power of Safin’s game when he was eliminated in the first round of the French Open in five sets in 1998, acknowledges that the 19-year-old Muscovite, whose groundstrokes have been refined in Spain, is among the brightest newcomers, in company with the Australian Lleyton Hewitt and Nicolas Lapentti, of Ecuador, whom Agassi defeated in three sets in Saturday’s semi-finals.
What Agassi said in reference to Safin – “He made me earn it today from start to finish” – applied equally to Lapentti. And what a year it has been, with triumphs on clay, on concrete at the United States Open in September, on carpet here, and only defied by an inspired Pete Sampras in the final on the Wimbledon grass in July.
Now, already confirmed as the year-end world No 1, Agassi intends to return to America for a week’s rest before preparing for the ATP Tour Championship in Hanover on 23 November.
The eight qualifiers are: Agassi (United States), Yevgeny Kafelnikov (Russia), Gustavo Kuerten (Brazil), Pete Sampras (United States), Nicolas Kiefer (Germany), Todd Martin (United States), Thomas Enqvist (Sweden) and Nicolas Lapentti (Ecuador).
Britain’s Tim Henman, who competes in Stockholm this week, remains in contention with the Dutchman Richard Krajicek, Germany’s Tommy Haas and the Frenchman Cedric Pioline to become first reserve.
Of the many heartfelt comments Agassi made in his post-match address yesterday, two were particularly apt.

When Agassi is winning prizes, he loves Paris best of all.

It was here on the clay courts of Stade Roland Garros at the French Open in June that the bald charmer from Las Vegas finally proved himself a tennis champion for all seasons by joining Rod Laver, Fred Perry, Don Budge and Roy Emerson as only the fifth man to win each of the four Grand Slam singles titles.
Yesterday, indoors on a synthetic court at the Palais Omnisport de Paris-Bercy, Agassi defeated the Russian teenager Marat Safin 7-6, 6-2, 4-6, 6-4 to become the first man to win a French Open and Paris Open double in the same year. Andre Agassi loves Paris in the springtime Andre Agassi loves Paris in the fall When Agassi is winning prizes, he loves Paris best of all

Andre Agassi loves Paris in the springtime Andre Agassi loves Paris in the fall. Harlequins: Try Sheasby; Penalties Liley 4.
London Irish: C O’Shea (capt); J Bishop (M Horak, 76), B Whetstone, R Todd, J Cunningham; S Bachop, K Putt (S Hatley, 74); N Hatley, M Howe, K Fullman (S Halford, 70), R Strudwick, N Harvey, J Boer (A Mower, 70), M Gabey, K Dawson.
Harlequins: D O’Leary; J Keyter, P Mensah, W Carling (capt), M Dallow (G Rees, 74); R Liley, P Richards; J Leonard, C Ridgway, P Graham (K Nepia, 54), G Morgan, S White-Cooper (G Llewellyn, 80), R Jenkins, C Sheasby, P Sanderson.
Referee: C Rees (London).. The forwards began to win some solid ball and they also defended well whenever the Exiles threatened their line.
Irish’s half backs, Kevin Putt and Steve Bachop, were always looking to launch their threequarters in a series of tricky if at times over-complicated moves.

Early in the game the complexity of one move was down solely to a string of crossovers for which the Exiles were duly penalised.
London Irish: Try O’Shea Conversion Cunningham Penalties Cunningham 3. Cunningham topped it off with the conversion then added a later penalty.
But Quins had shown a serious side to their game up front and gradually they asserted themselves. Although their first decent passage of play led only to a second penalty for Jarrod Cunningham it levelled the scores and fired up the Exiles. Within a minute, Justin Bishop gathered a poor kick upfield by Daren O’Leary. The Ireland wing slung a long pass inside to the lurking O’Shea and the fullback split the defence with a brilliantly angled run, then combined superbly with Cunningham. As the wing hared over to the left, O’Shea meanwhile looped around him for the return pass before hammering over in the corner.

The Exiles were at home and were in a far superior position in the Allied Dunbar Premiership table to their groundshare partners.
Typically, Irish’s captain, O’Shea, was the one who had to bring his men out of their trance. Although they appeared to have woken up midway through the first half there were still too many dozy errors and knock-ons to suggest they would find things easy.
By that point Harlequins had stolen into the lead – albeit only by a couple of Rob Liley penalties, but there was a principle here. Quins opted to kick for the line-out, caught the ball and drove No 8 Chris Sheasby over under a tangle of desperate bodies. There was just a point in it and barely a minute left of additional time.

His, or her, duties are laid down by the International Board, the body responsible for the laws of the game and comprising four representatives of Fifa along with the four British associations.
He assists with administrative duties as determined by the referee. Jim did, however, complain bitterly to me many years later about his non-remuneration and the resultant cheque is still proudly displayed, uncashed, in the smallest room of his house. The likelihood of him receiving anything of value from the then League boss, Alan Hardaker, with whom he disagreed on virtually everything, was as high as Alan Sugar sending Terry Venables a Christmas card.
These days all top matches feature the ubiquitous fourth official, a referee of equal qualification to the man in the middle. As a dedicated Blackpool supporter, there was no way I was going to give any opponents of North End offside.
After a hasty shower I left Mr Kiely and a downcast Mr Shaw to their curled-up sandwiches and returned upstairs for a refreshing drink with the Preston directors who little realised how close they had been to seeing their team’s efforts sabotaged by a ringer from the seaside.
Like Mr Hill, I didn’t claim the £5 which the League usually sent to watching referees who stepped into the breach in those circumstances. There were no cameras at all in fact, so I was unable to conduct the self-appraisal which is so popular among officials nowadays.
Suffice it to say that I don’t recall actually flagging at all during my fleeting minutes of fame Not because I made no decisions, however I did, in fact, consciously decide not to flag twice.

This was unlikely to be sprung as the visitors had only ventured into the opposing half on two occasions since the interval.
Unlike the occasion when Jimmy Hill had earlier taken the line at Highbury, there were no Match of the Day cameras to record my performance. Here was his big moment to show that his talents were sorely wasted in the Central League. However, what if he overlooked a signal and a League official were left flagging forlornly? In one moment he could be slithering down the refereeing snake rather than climbing the ladder to stardom.
Sensibly, he put me on the far side, away from the trainers’ benches and in charge of the Preston offside trap. Then a Class 3 referee, I was confident I had the qualifications.
Poor Mr Kiely must have had mixed emotions.

Something to do with “paper”, perhaps?”The interesting thing is that these monster corporations managed to get big even without any clear function. Several seem to have specialised in making running-shoes, although people took less and less exercise. Two huge corporations, called Pepsi and Coke, did nothing but sell fizzy brown flavoured water. Not only had the two products little obvious attraction, they were almost identical, yet these giants spent millions battling to establish their own tedious brand To us, they were clearly doomed. The 21st century was a time when size was all, when best- selling was thought to mean best…”Dr Hustler pauses again and picks up another 20th-century relic It was called a “stapler” Nobody today knows what it was used for. They knew that size led to cumbersome inefficiency – that’s how the dinosaurs died out – but still insisted on creating bigger and bigger companies and bigger and bigger federal states, and seeing globalisation as the way forward.

A few voices were raised in protest, saying that it all contained the seeds of its own destruction, but they were ignored. They all heralded the arrival of the Internet, but forgot that it was just an information exchange process, not a physical enabler. A piece of “paper”.”For a start,” says Dr Hustler, business research Fellow of North Bournemouth Polytechnic, “people knew that the second millennium ended at the end of 2000, but they all celebrated a year early. Of course, we’re going back a good few centuries, and it’s hard to get inside the mind of a 20th-century person, but it seems that they were fatally capable of believing two opposite things at the same time.”
Dr Hustler pauses, and shuffles some of the 20th-century antiques on his desk A mobile phone A 2-D TV set. “We’re going back to AD2010 or 2020,” says Dr Ephraim Hustler, “a time which we know to have represented the zenith of the monster business corporations. Nowadays, of course, we know all about the Third Law of Business, which states that survival probability is in inverse ratio to growth rate, but they didn’t know that then. All that has been found so far is a small electronic memo from head office to all branches, but businessologists have been able to extrapolate the real size of the megacorp from that, and they now reckon that it was the largest ever known.

Children and adults, we are all consumers now, caught up in a work-spend cycle we had better make the most of There is no way out of it.. SCIENTISTS HAVE discovered the remains of what may have been the largest business corporation of the early 21st century. Glasgow, city of the infamous Gorbals, is not what it used to be. Once the city of hard men and whiskey, it is now the city of European Culture, art galleries, harbour developments, Charles Rennie Mackintosh, bottled water and famously empathic children.But I wonder what it is like to be massaged by the school bully? A sharp pinch as he (or she) sidles up, to apply the “plain, unscented oil on the forearms” the children are to use? (A branded baby oil, I dare say, also on sale in the school shop.) It may be a very good idea indeed and I hope it works, and that it is not to do with a promotion by Saatchis.Parents, pupils and education authorities have to agree before the scheme commences.

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Wyrill, William Raymond, For serv Lincolnshire Cnty Ccl and to the commty in Lincolnshire Zahedi, Saeed, Designer, Millennium Product. Wilson, Lt Col John Lawrence, DL, For serv the commty, especly the St John Ambulance Brigade, in Leicestershire Wilson, Mrs. June, Clinical Nurse Specialist, Cancer Care and Chemotherapy Unit, Stoke Mandeville Hospital For serv Cancer Care. Winfield, Ms Marlene Clair Blauer, Acting hd of Strategy, National Consumer Ccl For serv Civil Justice Reforms Wing, Mrs. Heather McNeil, Head of Inspection and Registration, Surrey Social Services Dept For serv Social Services Witts, The Reverend Canon Diana Katharine, Gen sec For serv the Church Mission Society Wondrausch, Mrs Mary, Potter For serv Art. Walford, Rex Ashley, Lately Lecturer in Geography and Educ, Univ of Camb For serv Geographical Scholarship Walker, Thomas Gordon, For serv Science Wallace, Robin, Lately ch Engineer, Eagle Star Insurance For serv ind Health and Safety Watson, Garry Sanderson, Scottish Legal Services Ombudsman For serv Users of Legal Services.

Weller, Keith Leonard, Head, Qualifications Division, Qualifications and Curriculum Authority For serv Educ Wilkinson, Christopher John, For serv Architecture. For serv Healthcare.Underwood, Michael, mgg dir, GA Construction For serv the Construction ind and to Building Standards Vass, Mrs Margaret Alison, Presdt, Chartered Inst of Housing For serv Housing Venables, Michael Alexander, polit Adviser, Kosovo, MOD Vertue, Ms Beryl Frances, chm, Hartswood Films For serv Independent Television Production. Williams, Ms Susan Elizabeth, Dir of Nursing, Greater Glasgow Health Board For serv the NHS Wilson, Denis Henry, JP, For serv Higher Educ. Williams, Prof David Arnold, For serv Astrophysical Chemistry Williams, David Michael, Chief exec, Swansea NHS Trust For serv Health Care in Wales Williams, Ms Mary, exec dir, Brake For serv Road Safety. Vickers, Prof Michael Douglas Allen, chm, North Glamorgan NHS Trust For serv Health Care in Wales Villiers, Mrs Mary Elizabeth, Editor of Debates, House of Lords. Twining, Timothy Charles, Head, Clinical Psychology Service, Cardiff commty Healthcare NHS Trust.

Thurston, Miss Anne Catherine, For serv Public Administration in Africa Torvill, Miss Jayne, MBE, For serv Ice Skating Turner, Robert Brian, Technical dir, Graseby Dynamics Ltd For serv the Defence ind. Tester, William John, Vice chm, The R Brit Legion Poppy Factory Ltd For serv Ex-Servicemen and Women Thomas, Mrs Gillian, Chief exec For serv the atBristol Project Grey-Thompson, Mrs Tanni Carys Davina, MBE, For serv Disabled Sport. Stone, Ms Helen Elizabeth, chm, Construction ind Ccl Equal Opportunities Task Force. For serv Promoting Equal Opportunities in the Construction ind.

Susskind, Prof Richard, For serv the use of IT in Law and to the Administration of Justice.Tate, David Anthony, For serv the Business/commty Links in East London. Taylor, Prof Christopher John, For serv Foresight and to Health Care Taylor, George, Lately Governor, H.M Young Offenders Inst Dumfries, Scottish Prison Service Terry, John Derek, Chief Fire Offr For serv the Avon Fire Brigade. Stewart, Miss Anne, Headteach, Raploch Primary School, Stirling For serv Educ. Speed, Hugh David McConnachie, Non-exec dir, Northumbrian Water Group For serv the Water ind Spurling, John Damian, For charitable serv Steadman, Ms Alison, Actress For serv Drama Stephenson, John, Designer, Millennium Product For serv the Computer Animation ind. Mitford-Slade, Capt Patrick Buxton, For serv the Offrs Association Smith, Brian Albert, Sen mgr, R Mint Smith, Ms Elizabeth, National Offr, TUC Learning Services For serv Lifelong Learning. Holmes-Smith, Brig John Graham, For serv the Soldiers, Sailors and Airmens Families Association and to Child Welfare Smith, Roger Drummond, For serv the Millennium Seed Bank Smith, Miss Susanna, For serv OXFAM Snoddy, Matthew Raymond, Media Editor, The Times For serv Journalism Spall, Timothy Leonard, Actor For serv Drama.